Objective
To increase brand awareness and trial for Bustanica’s ready-to-eat, farm-fresh products by engaging a health-conscious, active audience at a sports-focused community event, while reinforcing the brand promise of “Rethinking Fresh” and proudly made-in-the-UAE produce.
MECHANICS
A fully branded Bustanica stand offering chilled, ready-to-drink juices for sampling. Brand promoters engaged visitors, highlighted freshness, natural ingredients, and convenience, and encouraged on-the-spot tasting to drive immediate product experience.
RESULTS
The stand created strong on-ground visibility and positioned Bustanica as a fresh, convenient, and healthy food choice aligned with an active lifestyle. Product sampling and face-to-face engagement helped build trust, drive trial, and strengthen brand recall among event attendees.
LOCATION
Danube Cricket Academy Event
