Objective
To position Cystiphane Bailleul as a leading authority in dermatological hair and nail solutions by highlighting its pharmaceutical expertise and aesthetic benefits, while building credibility and trust among dermatologists and health-focused professionals.
MECHANICS
The activation was set within a sleek, high-contrast pavilion featuring a dedicated “Strength Zone.” Visitors were engaged through one-on-one expert consultations and guided product trials. Curated sample kits were distributed, allowing medical professionals to experience the product quality and efficacy firsthand.
RESULTS
The campaign successfully elevated brand perception by combining a strong visual presence with direct expert interaction. Cystiphane was positioned as a premium, science-led solution, reinforcing trust, authority, and preference among key dermatological and professional audiences.
LOCATION
World Trade Center
