Objective
The objective of the Nescafé activation at Gulf Bank was to drive awareness and trial of Nescafé Espresso Concentrate by showcasing its convenience, quality, and versatility. The event aimed to position the product as an easy, premium coffee solution that can be prepared instantly, even in a workplace setting, while strengthening brand recall among employees.
MECHANICS
A branded Nescafé setup was installed within the Gulf Bank premises, featuring prominent product visuals and a serving counter. Trained promoters prepared iced coffee live using Nescafé Espresso Concentrate, allowing employees to witness the simplicity of the preparation process. Freshly made samples were then served directly to employees, accompanied by brief product explanations highlighting taste, convenience, and ease of use.
RESULTS
The activation achieved strong engagement, with high participation and interest driven by live preparation and sampling. It successfully encouraged product trial, reinforced Nescafé’s premium yet convenient positioning, and left a positive brand impression among employees.
LOCATION
Gulf Bank
