Objective
The objective of the Spring Souk opening activation at Carrefour Market was to ensure a premium and well-organized launch experience while maximizing brand visibility and engagement. The campaign aimed to welcome VIP guests in a polished manner, provide them with guided tours of the market, and create strong awareness and trial for participating brands by encouraging direct interaction, product education, and sampling during the visit
MECHANICS
The opening ceremony was supported by a team of 13 trained promoters and 4 professional models deployed across the Spring Souk. The models were positioned at key entry points to welcome and escort VIP guests, offering guided tours of the market to highlight the new opening and its key zones. Promoters were strategically assigned to represent brands including RTD Bustanica, Nescafé, Persil, Purina, CPW, NEC, Gillette, and Venus. They engaged shoppers and VIPs through brand storytelling, product explanations, and live sampling, creating informative and interactive touchpoints throughout the market.
RESULTS
The activation successfully delivered a strong and organized VIP experience, increased brand visibility across the market, and generated high engagement through direct interactions and sampling, supporting positive brand recall and purchase interest during the opening period.
